SEO Marketing with Article Submissions

You will find a lot of information online from SEO experts and novices about how article submissions are very important if you want to increase your search engine ranking. If you check out the more popular SEO blogs, you'll find people who say they are getting amazing results simply by writing one article every day and sending article submissions in to search engines on a regular basis.

Do Article Submissions Help with SEO?

A big benefit to using article marketing for SEO is that it is supposed to help you increase referral traffic that is coming from large directories. However, some will say they have seen many EzineArticles.com or other directory results when they have done searches online. So how exactly can you increase your referral traffic when article directories are not bringing in a lot of traffic themselves except from people doing article submissions?

When directories do get traffic, the percentage of people who click through to the author’s information is barely at 5% so for every 1,000 people who read the article you wrote, you may get 50 people to visit your website. Of all the online directories, less than 5 really have a large flow of traffic so it is very likely you will get traffic to your site by submitting your articles to directories that have very little traffic.


Writing Article Submissions for SEO

A common complaint about article marketing for SEO is that, no matter how many articles you submit to EzineArticles.com, no matter how big this article directory is or how much authority it has, you actually get only one link since your links all go back to the same domain and IP. There is not a lot of SEO benefit that come from 100 article submissions on one website. Think of the many online message boards where people submit thousands of posts and include a link in their signature. Wouldn’t it be great if every one of those links in your signature counted as a link? Truth is, they don't do much when it comes to SEO.

Also, keep in mind that when you submit the same article to several hundred directories, Google will recognize that the content is the same. That means you end up spending a lot of time building links that Google ends up ignoring. In order to succeed with this SEO method, you have to write unique article submissions for all the directories. That takes time or money.


Syndicating Articles for SEO Purposes

Some people will tell you that article marketing is going to help you build a database of hundreds of links easily and quickly since many webmasters will use your articles on their websites. However, if you talk to SEO experts, in general, your article may make it to websites but that does not mean your biography or your link actually makes it through. What that means is you wasted your time and did a lot of work for nothing.

Here's a suggestion: When it comes to article submissions for SEO, write about four different articles and send them to four different directories. Use social bookmarking to create links to these and then let nature take its course. This strategy has worked for many!